International Conference on Audience Development
Audience development should be a priority for cultural organisations. It is far from just being about marketing; audience development influences and informs the planning of new activities, affecting the creation and the operation of the cultural programme. In addition to increasing public interest or revenue from ticket sales, audience development can be a strategic public administration tool and can play an important role as an intermediary for a fragmented or escalating society.
Renowned foreign and Czech experts will be discussing inspirational examples in practice, the agencies involved in the analysis of data, the role of the founder or of the involved cultural organisations, and the pitfalls of audience development (3. 11.). The second day will consist of specialised workshops and trips to inspirational cultural organisations (4. 11.).
The main guests of the conference include: Steven Hadley (Queen's University Belfast, Northern Ireland), Kathleen McInnis (See-Through Films, USA), Joanna Szwajcowska (Warsaw City Hall, Poland) and representatives from The Audience Agency (UK).
We are currently preparing the programme and more detailed information will follow.
More on the topic can be found at http://www.programculture.cz/en/reaudiences-2016
Conference fee:
Whole conference: Day 1 and 2 (Nov. 3 and 4) - 700 CZK (students 450 CZK)
Only Day 1 - 300 CZK (students 150 CZK)
You can pay at the registration desk at the Archa Theatre box office or through Archa Theatre ticketing system GoOut.
Registration:
To attend the conference (November 3) please register here.
Due to limited capacity, it is necessary to register for the workshops and field trips by email to the address media@kreativnievropa.cz. Registration is valid only upon confirmation by the organizers.
Credits
Organised by Creative Europe Desk — Culture and The Arts and Theatre Institute
